Jerome Gallo - Wine business management

Jerome Gallo - Wine business management

Jerome Gallo - Wine business management

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Wine business management Jerome Gallo

This book is an introduction to business management for the wine industry. At the same time both clear and practical it is as much designed for wine business students as for professionals, offering both theoretical introductions and then practical proposals and real-world case studies. The book comprises four sections:- Introduction to wine: How does the nature of wine and its history have an impact on how it has to be managed? What makes the business of wine different from other businesses? What is the global legal and economic context of the wine industry?- Managing wine businesses: All the functions around the management of a business in the fields of viticulture and production, including planning and strategy, entrepreneurship, finance and human resource management, and the specific needs of collective territorial management.- Wine marketing including consumers, brand management, promotion and distribution.

19.07.2019